Introduction : The sales staff has to turn the lead into a sale for a marketing campaign to be worth its weight in gold. Most of the money that real estate companies lose comes from not being able to pass along a digital acquisition to a sales follow-up.

This article talks about how crucial it is to use CRM in a place where a lot of sales occurs. We show you how to set up platforms like HubSpot or Salesforce to automatically sync leads from PPC and SMM right away, as well as follow-ups on WhatsApp Business that happen automatically. Learn how this integrated strategy avoids leads from leaking, gives your sales team critical information, and sets up a controlled nurturing pipeline that will help you close deals on high-value properties.
The Problem of Losing Leads When selling high-end real estate, timing is highly essential.
If a lead from a Meta Ad has to wait hours for someone to type in their information by hand before getting a call, they lose interest and usually lose the lead to a competitor.
Our plan is to get rid of the time gap between capturing and acting.
The Pro bro Plan for Integration We built a single digital ecosystem where all of your marketing work goes straight into your Customer Relationship Management (CRM) system: Zero-Delay Capture: We created APIs (Application Programming Interfaces) that transport data from landing pages and ad networks straight to the CRM without any delay. This means that as soon as someone hits “Submit,” they are ready to be followed up on.
⦁ Tagging by Context: Each lead has essential details about the property they looked at, the campaign they clicked on (like “Luxury Villa PPC Campaign”), and their demographic information. This lets the sales representative start the conversation with information that is useful and specific to the consumer.
⦁ Automating WhatsApp for Business: We link WhatsApp Business to the CRM so that you may send and receive personalized, automatic messages immediately from the CRM. This helps clients obtain a quick answer, share a virtual tour, and arrange an appointment, all of which are things that current shoppers prefer to do. The Nurturing Edge Integration that works continues beyond the first handoff. It sends out automatic email marketing sequences that segment leads based on how interested they are and what kind of property they want. This keeps people interested. This keeps leads who aren’t ready to buy today interested in fresh listings and market information, which makes it more likely that they will buy in the future.