This B2B SaaS SEO Case Study explains how InnovateSync achieved 95% organic traffic growth in just six months by combining SEO, UI/UX design, and high-performance web development. This B2B SaaS SEO Case Study focuses on solving technical SEO issues, improving user experience, and increasing demo conversions.
Overview of the ProjectClient:

Client.InnovateSync, a B2B SaaS company that sells software for managing projects from a distance.

The scope of the project Redesign of the whole website (UI/UX)Better performanceMoving to technical SEORebuilding the frontend with Next.jsFigma designsAhrefs and Google Search Console are two SEO tools.

The project will last for six months.Your job is to be an integrated consultant, which means you are a web designer, web developer, and SEO expert.

The Problem: The Website Was Stopping Growth InnovateSync made outstanding software, but their old website was holding them back.It didn’t look appealing at first, didn’t work well on mobile, and didn’t rank well on Google.

Main Problems (Before the Project)Very bad technical performance:Framework that is old and heavySlow -loadingThe Mobile PageSpeed score is stuck at 40 out of 100.LCP (Largest Contentful Paint) took 4.5 seconds.

Poor User Experience (UX):The pages were messy and challenging to understand.No clear structure or layoutImportant info pages had a 70% bounce rate.

Low SEO Authority:The website is only ranking on the second or third page for important keywords, such as “remote team management software.”There wasn’t any growth in organic traffic.

Goals for the Project in six months, increase organic traffic by 50%.Lower the bounce rate to less than 45%.

45%.Get a Mobile PageSpeed Score of 90 or higher.Find 40% more people to sign up for demos.

The answer is to work together to design, build, and improve.We executed the design, development, and SEO simultaneously, ensuring the project’s success.

A. Web Design Strategy (Better UX = More Sales)

We redesigned the whole interface to make it simple, clean, and straightforward to use.

We clearly displayed the product’s value at the top.
Got rid of things that weren’t needed Added a floating mobile CTA button to get more people to convert Benefit: A better UX made it easier for users to understand the site, which led to a lower bounce rate and more people exploring it.

B. Web Development Plan (Speed and Technical SEO)Using Next.js, I rebuilt the website.
I employed Server-Side Rendering (SSR) for SEO-focused pages.

Used static generation to make pages lighter
A better site structure for speed Added inline critical CSS and optimized scripts Deferred all unnecessary third-party scripts.Benefit:

Googlebot could crawl pages right away, which led to better indexing and higher rankings.

C. SEO Plan (Content + Structure + Cleanup)There were more than 200 broken internal links found during the full SEO audit.

All of them were fixed or redirected.

Added a FAQ schema so that it shows up in Google Rich Results.Change the headings (H1, H2, and H3) of the content to match the target keywords..Better structure and relevance of pages Benefit: A clean architecture and well-organized content will help your SEO and make your site more visible.

4. Results That Can Be Measured After 6 Months: