Introduction: The time of posting static property photos on social media is over. Instagram and Tik Tok are two platforms that need short, dynamic videos that make people want to do something. This article is about our social media management strategy for making Reels that do well on sites like Instagram and Tik Tok. We look at popular video formats and ways to get the most people to see them. Reels can go viral, and this section shows how to use Creative Contexts to connect with younger, tech-savvy buyers on an emotional level. Learn how to turn raw property footage into interesting, shareable stories that turn social media scrolling into real buyer interest.